Privacy Policy

Privacy Policy

Last updated: April 29, 2026

This Privacy Policy describes how Lumena Flow, a brand operated by RB Ventures Group LLC ("Lumena Flow," "we," "us," or "our"), collects, uses, shares, and protects information about you when you visit lumenaflow.com (the "Site") or purchase products from us. By using the Site, you agree to this Privacy Policy.

1. Information We Collect

We collect the following categories of information:

  • Information you provide directly: Name, shipping and billing address, email address, phone number, payment information (processed securely by our payment providers), and any other information you submit when creating an account, placing an order, signing up for our newsletter, or contacting customer support.
  • Automatically collected information: Device type, browser, IP address, referring URL, pages viewed, time spent on the Site, and similar usage data, collected through cookies and analytics technologies.
  • Information from third parties: Where you authorize it, we may receive information from social media platforms, advertising platforms, or fulfillment partners involved in delivering your order.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including arranging shipping and handling returns.
  • Send order confirmations, shipping updates, and customer service messages.
  • Provide marketing communications, where you have opted in, including promotions and product updates.
  • Improve and personalize the Site, our products, and the customer experience.
  • Detect, prevent, and respond to fraud, abuse, security incidents, or other harmful activity.
  • Comply with legal obligations and enforce our Terms of Service.

3. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember preferences, measure performance, and support marketing. You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Site functionality. We may also use third-party analytics and advertising services, including providers such as Google, Meta, and TikTok, to understand how visitors use the Site and to deliver relevant advertising.

4. How We Share Your Information

We do not sell your personal information for monetary compensation. We may share your information with:

  • Service providers: Companies that help us operate our business, including payment processors, hosting and e-commerce platforms (such as Shopify), fulfillment and shipping partners, email and SMS providers, customer support tools, and analytics providers. These providers process your information on our behalf and are subject to confidentiality obligations.
  • Advertising partners: We may share limited information with advertising platforms to deliver and measure marketing campaigns. Depending on the jurisdiction, this may be considered "sharing" or a "sale" under privacy laws.
  • Legal and safety: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Lumena Flow, our customers, or others.
  • Business transfers: If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

5. Data Retention

We keep your information for as long as necessary to provide our products and services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete it or anonymize it in line with our retention practices.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to help protect your information. Payments are processed by PCI-DSS compliant providers, and we do not store full payment card details on our own systems. While we work to safeguard your information, no method of transmission or storage is fully secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or receive a copy of the information we hold about you, the right to opt out of certain types of processing, and the right to opt out of the "sale" or "sharing" of personal information for targeted advertising. To exercise any of these rights, please email info@lumenaflow.com. We will respond within the timeframes required by applicable law and may need to verify your identity before fulfilling your request.

California Residents (CCPA/CPRA)

California residents have specific rights under the California Consumer Privacy Act, as amended, including the right to know what personal information is collected and disclosed, the right to delete, the right to correct, and the right to opt out of the sale or sharing of personal information. You can exercise these rights by emailing info@lumenaflow.com.

EEA, UK and Other International Visitors

If you are visiting from the European Economic Area, the United Kingdom, or other regions with data protection laws, you may have additional rights under those laws, including the right to lodge a complaint with your local data protection authority. International visitors should be aware that information processed by us is transferred to and stored in the United States.

8. Children's Privacy

The Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors. If you believe a minor has provided personal information to us, please contact info@lumenaflow.com so we can take appropriate action.

9. Marketing Communications

If you opt in to receive marketing emails or SMS messages from us, you can unsubscribe at any time by following the unsubscribe link in our emails, replying STOP to SMS messages, or contacting us at info@lumenaflow.com. Even after opting out, we may still send transactional or service-related messages, such as order confirmations and shipping updates.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be posted on the Site, with the "Last updated" date revised accordingly. We encourage you to review this Policy periodically.

11. Contact

For privacy-related questions or to exercise your rights, please contact:

RB Ventures Group LLC (operating Lumena Flow) 2106 House Avenue, Suite 622 Cheyenne, Wyoming 82001, United States

Email: info@lumenaflow.com